Print media business includes newspapers, magazines, and other print publications. This type of business produces content that is designed to be read, and circulates throughout the public. Professionals in the print media industry must be aware of current trends in order to create content that is engaging and interesting to readers. They must also be aware of the changing landscape of print media, and be willing to embrace new digital tools and technologies. Print media businesses often partner with other media outlets, such as websites and radio stations, to create a comprehensive media package.