Online media business includes websites, blogs, and other web-based publications. This type of business provides content in a variety of formats such as text articles, audio interviews, image galleries, and video clips. This type of media can reach a wide variety of audiences, and offers new ways to connect with potential customers. Professionals in the online media industry must use the latest technologies and techniques to create engaging content. They must also be aware of the changing search engine algorithms in order to create content that appears at the top of search engine results.