Broadcast media business includes a variety of television and radio broadcasting networks, both traditional and web-based. This includes any organization that creates, produces, and distributes audio and video content over the airwaves, both nationally and internationally. The content that broadcast media organizations produce ranges from news and current events to sports and music. Broadcast media organizations often purchase exclusive rights to content from production studios and Internet sites, so they can be the only ones to present it to their audience. Professionals in the broadcast media industry work to ensure that their programming is as high quality as possible, and that it reaches as many people as possible.