Advertising and promotion business involves the creation and distribution of advertisements and promotional content aimed at increasing brand awareness and sales of a product or service. This can include radio, television, print, and online advertisements, as well as social media campaigns. Advertising professionals create targeted campaigns geared towards a specific demographic, in order to produce the greatest effect. Advertisers also often use online analytic tools to measure and track the success of their campaigns, in order to create more dynamic and effective campaigns in the future.