Personal Training Services Business offers individual and small group training, boot camps, exercise classes, nutrition counseling, health/fitness assessments, and other individualized services. Personal Training Services Business owners must create a safe and engaging environment for their customers and ensure that their employees are certified in first aid and CPR. Additionally, personal training services business owners must stay up-to-date on the latest trends in the industry and provide up-to-date exercise programs that will keep customers coming back. Moreover, personal training services business owners must create marketing plans and direct advertising campaigns that will make their business stand out from its competitors and attract new customers.