Group fitness services business offer a variety of cardiovascular, strength training, and interval/circuit classes to help people become more physically active and fit. These services can include boot camps, mat Pilates, yoga, as well as other group-based exercise classes. Group fitness services business owners must stay up-to-date on the latest fitness trends, and provide an engaging and challenging experience to their customers. They must also ensure that their employees are certified in first aid and CPR, and are knowledgeable in the activities that they will be providing. Additionally, group fitness business owners need to create marketing plans and direct advertising campaigns that will make their business stand out from its competitors, and attract new customers.