Adventure fitness business offers outdoor and group recreational activities such as rock climbing, hiking, rafting, and team sports such as soccer, basketball, flag football, etc. These activities are meant to get people out of their comfortable environments and engaging in physical activity. Adventure fitness business owners must follow safety regulations, provide up-to-date equipment, and offer engaging and challenging experiences that will encourage people to come back for more. Adventure fitness business owners also need to create marketing plans and direct advertising campaigns that will make their business stand out and bring in new customers. Additionally, they need to ensure that their employees are certified in first aid and CPR, and are knowledgeable in the activities that they will be offering.