Videographers and photographers business provide customers with services ranging from family, wedding, and maternity portraits to corporate and advertising photography or video services. These businesses must be knowledgeable of the latest cameras and technical advancements in order to deliver high quality services. Additionally, the videographer or photographer must have a comprehensive understanding of lighting and composition for optimal results. To be competitive, videographers and photographers also need to be adept at post-production processes such as editing and retouching photos and videos. A strong portfolio and marketing are also key for businesses to gain new customers and build a network in the industry.