Movie theaters and cinemas provide customers with a variety of movies in a theater setting. These businesses may also offer concession stands and feature films, classic films, and special events. To be successful, movie theaters and cinemas need to stay up to date on popular movies, as well as have a good understanding of the target demographic. Having a strong relationship with studios in order to obtain the latest films is also important. Additionally, movie theaters and cinemas should ensure customer satisfaction through a quality sound system, seating, and presentation. Finally, a movie theater and cinema business also needs to be aware of the industry regulations, licensing requirements, and safety protocols.