Fine arts and mixed media businesses involve the sale of art and artwork including paintings, sculptures, photography, works on paper, and multi-media work. These businesses may also offer additional services such as framing, matting, and shipping. To be successful, fine arts and mixed media businesses need to have a deep knowledge of the artwork they are selling. Additionally, they must possess a keen eye for the design and composition of the art. They must also stay up to date with the latest trends in the art world, as well as understand the pricing and resale value of the artwork they are selling. Additionally, a strong understanding of marketing, including internet and social media strategies, is necessary in order to maximize customer reach.